002 — About
IdesignAIproductsthatfeelquietlyhuman—currentlyshapingnext-genexperiencesforSamsung.
"Intelligence should feel like intuition — present when needed, invisible when not."
I'm a Product / UX designer with a decade of craft behind me. Today I lead experience design at HFRND, embedded with Samsung — weaving AI into dashboards, mobile apps and the notification layer, and leading foundational research on smart glasses use-cases.
Before Samsung, I shipped for Capgemini, GP Strategies, Nous and Sobha across healthcare, real-estate, learning and fintech — research first, opinions second, always.
Revenue growth through optimized UX journeys and data-driven design decisions
Increase in lead generation through usability-focused product redesign
Faster task completion by simplifying enterprise workflows and navigation
Improvement in user enrollments through responsive learning experiences
Reduction in development effort via scalable design systems
Increase in task completion after redesigning product architecture
Employee productivity saved through AI-powered conversational UX
002.5 — Testimonials
Trustedbyteamsshippingseriousproducts.
“Amruta brought strong strategic thinking and exceptional UX leadership to complex AI-driven product experiences. Her ability to simplify emerging technologies into intuitive user journeys made a measurable impact across teams.”
“She consistently delivered high-quality UX solutions under challenging timelines while balancing usability, business requirements, and stakeholder expectations exceptionally well.”
“Amruta played a key role in improving the overall learning experience platform through thoughtful UX strategy, scalable design systems, and user-centered problem solving.”
“Her UX redesign approach significantly improved workflow efficiency and usability. She brought clarity to complex enterprise experiences while collaborating seamlessly with development and product teams.”
“Amruta demonstrated a deep understanding of user behavior and conversion-focused design. Her work directly contributed to stronger engagement and improved customer acquisition experiences.”
003 — Capabilities
WhatIbringtoateam.
One mission.
Strategy, craft, AI fluency and leadership — shaped by a decade of shipping product.
- Product Design & UX Strategy
- Product Strategy & Business Impact Alignment
- Digital Transformation & Experience Innovation
- UX/UI Design & User-Centered Design (UCD)
- End-to-End Product Design Lifecycle
- Design Systems & Scalable UI Architecture
- AI Integration & Intelligent Experience Design
- Human-Centered AI & Conversational Interfaces
- Data-Driven Design & UX Analytics
- User Research, Wireframing & Prototyping
- Agile Product Development & Design Thinking
- Cross-Functional Collaboration & Stakeholder Management
- Team Leadership, Mentoring & Design Governance
004 — Experience
Adecade,inroles.
- Feb 2025 — PresentUX Lead DesignerHFRND — Samsung Client
Leading UX for AR smart glasses, an AI photo-enhancement app and an agentic chatbot saving ~30 min / employee / day.
- Oct 2024 — Feb 2025UX/UI Designer · Manager C2Capgemini
High-impact UX artifacts for a US healthcare client; benchmarking and stakeholder workshops.
- Sep 2022 — Oct 2024Senior UX/UI DesignerGP Strategies
+20% task completion through redesigned IA. +40% enrolment on responsive learning experiences.
005 — Certifications
Alwayslearning.
certifications
From HFI's gold-standard usability programmes to Google and LinkedIn UX research tracks.
- CXA — Customer Experience Analyst
- CUA — Certified Usability Analyst
- UX for Mobile
- UX Foundation
- UX Deep Dive: Foundational Research
- UX Research: Mobile Diary Studies
- UX Research: Interviewing
- Persuasive UX: Influencing Behavior
- Building Trust Through UX Design
- Customer Experience (CX Foundation)
006 — Contact
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